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Home Security: Push vs Pull Strategy

Posted By:  |  January 22, 2013  |  4 Comment(s)

push

Push and pull marketing strategies are two discrete methods used to advertise services and products to a target group or market. Each strategy comes with its own unique benefits that help boost the sales of a company. A home security companies use various types of strategies. Unlike other industries, home security has been known to heavily use push marketing strategies.

A home security company can use these strategies to get customers to hire their services. Push marketing is a situation whereby a seller “pushes” what he has to the buyer while pull marketing can be explained as a situation where a buyer gets “pulled” to buy from the seller.

Both strategies have their own advantages and disadvantages; therefore, it is particularly noteworthy for a consumer to research methods to better understand companies in today’s market. You should be able to differentiate and know both strategies to hedge yourself from being taking advantage of.

Push marketing

In push marketing strategy, the customer or consumer does not request a product or service to be developed. The seller “pushes” the service or product to the buyers through methods like email marketing, advertising on various websites and cold calling. Some home security companies in particular heavily use this method by sending out salesmen and women during the summer months to knock on doors.

Push strategy marketing present ways for a producer or seller to engage their target market and identify their specific needs. Learning the interests of a consumer is extremely pertinent to an entrepreneur. It also helps an entrepreneur to know the consumers’ opinion about their services, products or business. Some home security companies have found this art to be quite effective because it is more difficult for consumers to say “no” after certain face-to-face sales techniques have taken place.

In an overall view, push marketing strategy is usually used on short term to get the target market familiar with the service or product.

Pull Marketing

In a pull system, the consumers request a product or service and pull it through a delivery or distribution channel. For this method to work, home security companies must build consumer demand through promotional campaigns and heavy advertising. This marketing method lets the company focus on its services attract many potential customers. The benefit of using pull strategy is that you can use on long-term to boost sales and get more customers.

Some home security companies use mediums such as buzz marketing, mass advertising, demonstrations or sampling, commercials, print ads, and online marketing.

In conclusion, consumers should take time to understand both strategies. Educating yourself will help you make better decisions and avoid certain pitfalls when communicating face-to-face with certain companies.

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