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BBB and the Consumer

Posted By:  |  October 13, 2015  |  0 Comment(s)


The Better Business Bureau is a non-profit organization that has been rating the trustworthiness of incorporated businesses since 1912. The validity of these ratings have been questioned over time, but the majority of consumers still put somewhat of an emphasis on BBB reviews.

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Our survey showed that 74.8% of consumers believe the BBB rating is at least somewhat trustworthy. The majority of those the responded said they will at least check the BBB rating and complaints, even if it doesn’t make the purchasing decision in its entirety.

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The home security reviews on our site are left by both customers organically looking to share their opinions and customers whose opinions have been solicited.

All reviews are moderated by real people at to make sure they provide an assessment of the company being reviews. We check each review for fraud and violation of our review guidelines. Customer reviews are unbiasedly checked and used to rank the home security companies on our site. You can read the breakdown of how we rank companies here.