Is Nest Planning to Get Into the Home Security Business?
ADT is eager to partner up with Nest which has updated many home products such as, thermostats and smoke detectors. ADT is pursuing Nest but Nest is remaining coy.
“We’re working feverishly to develop the partnership,” said Naren Gursahaney, ADT CEO.
ADT already has a smart home system, Pulse, that users can control remotely. From video doorbells to hubs to tiny sensors, it seems like lots of products offer home protection as a bonus, instead of the main focus.
If Nest does want to go the security route, it would be time consuming and very costly to set up call centers that can contact police and fire departments. It would be much easier to piggyback on ADT’s already established ones.
About seven million customers pay ADT’s monthly fee, which has to be very attractive to Nest. After all a recent survey found that many consumers had no idea products like smart thermostats and smoke alarms even existed.
The exposure to that customer base could raise the interest for Nest.
“We don’t have anything to share at this time,” said Zoz Cuccias, Nest spokeswoman.
A partnership with Nest might raise security concerns for ADT. Wi-Fi enabled devices could be vulnerable to hacks which is the last thing any home owner wants from its alarm system.
Still, for those wanting smart home devices connected alarms are a coveted item.