Apple's Home Automation Breakthrough


According to the online rumor mill Apple may unveil new software that puts the iPhone at the center of a smart home. Users will be able to control the appliances, lighting, thermostats and the locks on the doors all with their iPhone.

Ezra Gottheil, an analyst at Technology Business Research, claims that Apple would have an advantage in the home automation market because home developers would be motivated to come up with cutting-edge products to lure the high-income consumers to trick out their homes.

Apple is not the only company working on the "one app" to control a smart home.  Revolv, a firm based out of Colorado, has a one app and central hub that controls the home.

"Apple creates even more momentum for the 'smart home' for the rest of us and elevates awareness with consumers, which is good for start-ups like Revolv that have limited resources to educate the mainstream market," Mike Souci, co-founder of Revolv, said.Screen Shot 2014-06-04 at 11.17.48 AM

According to, home automation spending will reach $14 billion by 2018, with half that money being spent in the United States alone.

Gottheil sees the one app  as an expansion of Apple's accessories business, which pulled in over $1.4 billion in revenue in the March quarter.  Gottheil said that having new and interesting things in the store helps bring in more traffic for Apple, which ultimately translates into higher sales.

"The big play here for Apple is to be the epicenter of the home, with their devices as the controller," Patrick Moorhead, principal analyst for Moor Insights and Strategy, said. "All these things, lights, garage door openers, locks, thermostats, have to have a system that controls it with just one application. That would play on the strength of Apple's ability to pull together a high-quality group of hardware and software partners. They don't have to build everything, they'd let others do that, but they would integrate everything into one solution, tie all of it together with one app that runs on iPhones, iPads, Apple TV and Macs."

Even though Apple is not the first to start development on the all-inclusive "one app," it appears they are a driving force behind this concept.

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